Farmhouse Fare joins soup brand
07 November, 2006
Puddings supplier Farmhouse Fare said "nothing will change" after it was bought last week by Daniels Chilled Foods, the company behind the New Covent Garden Food Company brand.
Founder Helen Colley will remain MD of the company, which was named Bakery Supplier of the Year in British Baker's 2005 Baking Industry Awards.She said: "We have grown at a meteoric rate in recent years. Daniels has extensive knowledge in chilled and in brand growth. This way we get the support of a large company but nothing will alter, we will still be a decadent puddings company."She said that under the new ownership Farmhouse Fare would look at opportunities for expansion, such as exporting overseas. She was approached by Daniels six months ago and sold for an undisclosed sum, she added.The acquisition marks soups, drinks and fruit company Daniels Chilled Foods' entry into the hot puddings market. Chief executive Rob Burnett said: "I am looking forward to taking Farmhouse Fare to exciting new levels."Farmhouse Fare has expanded rapidly over the last four years, from operating in a farmhouse kitchen to reporting turnover of £4.7m in the year ending March 31, 2006, and employing 90 staff. It will open a 13,000sq ft extension to its 20,000sq ft factory next week, with offices, test kitchen, production and storage areas.It is currently rolling out new packaging across its expanding range of branded and own-label traditional hot puddings.