The academy is an online resource that will be kept up-to-date with the latest insight and industry trends.
Businesses will also be able to sign-up to a monthly e-newsletter that will provide education on different tea blends, and how to market them simply, by visiting the Tetley Tea Academy website.
To launch the Academy, Tetley Tea is offering 10 outlets the chance to win free products as well as advice and insight from its tea experts on how they can make the most from their tea offer. Operators should email their details to email@example.com and the first 10 to respond will win.
Dorothy Sieber, Tetley marketing director OOH EMEA, said: “With the launch of the new Tetley Tea Academy we pledge to offer not only commercial promotions, but lend our support and expertise to help drive operators’ tea sales by leading the resurgence of tea out-of-home and exploiting the huge growth potential for tea.
“From advice on serving the perfect cup of tea and the art of personalisation, to capitalising on associated food sales and marketing a menu, the Tea Academy is home to practical advice for each and every channel to make their tea offer personal to their customers.
“We’re stronger together with our partners and we hope that, as the Tetley Tea Academy develops, it will provide valuable insight and support to the foodservice industry.”