Launching this July, the range includes two products: Thins and Snaps. The Thins line includes crisp textured biscuits available in caramel or hazelnut, containing 28 calories. The specifically shaped Caffè Snaps have been"designed to be snapped in half".
Letty Edwards, marketing director at Fox’s Biscuits, said: "The launch of Fox’s Caffè is a very exciting time for us and one that we believe will lead to the creation of a whole new category in the biscuit aisle."
Edwards revealed that a further two lines would be released in October of this year, which will be supported by the launch of a new above the line campaign centred around Fox’s already well established brand ambassador, Vinnie.