Its new look 80,000 sq ft store in Watford features its latest food concepts all under the same roof for the first time including Giraffe, Harris + Hoole, Euphorium and The Bakery Project.
British Baker revealed the trial of the Bakery Project earlier this year, which in conjunction with Euphorium, is looking at old classic recipes and dishes.
The redevelopment of the store follows Tesco’s acquisition of Giraffe in March and its investment into other food businesses, as part of its strategy to develop the space in some of its larger stores.
Chris Bush, UK managing director, said: “We’ve spoken a lot about our vision to create compelling retail destinations in our larger stores; places where customers come to spend time and meet their friends and family. Watford is the first store where many of our innovations and ideas have come together and it’s great to see it all under one roof.
“Watford represents a fundamental change in the way that people are doing their shopping. More and more of our customers are shopping for leisure; they want to browse for clothes, eat a meal or grab a cup of coffee, as well as do their weekly shop. It offers us a glimpse into what stores of the future might look like and we’re really excited to be sharing that with our customers.”