The new product provides retailers with the opportunity to maximise the fast-growing sandwich alternatives and Half & Half sectors, said the company.
Following the launch of Warburtons Half & Half Square(ish) Wraps earlier this year, Warburtons Half & Half Sandwich Thins have been developed to meet current consumer trends around variety and health.
The Half & Half Sandwich Thins are made with 50% wholegrain and 50% white flour to provide families with fibre as part of a balanced diet. The Thins also respond to demand for variety, particularly at the lunch and lunchbox occasions.
The sandwich alternatives sector, including wraps, sandwich thins and pittas, is currently the fastest-growing sector within bakery and is adding incremental sales. The sector is currently growing by 17% in value and 11% in volume year on year, according to data from Nielsen (unit and value sales, 52 w/e 20/7/13).
Within this, Warburtons is making strong share gains, with White Sandwich Thins contributing 21% of overall category growth, according to Nielsen.
Mark Simester, marketing director at Warburtons, said: “The Sandwich Alternatives and Half & Half sectors continue to go from strength to strength, and we developed Warburtons Half & Half Sandwich Thins to help retailers capitalise on the growth in these areas.
“By launching a quality product that offers consumers great taste, variety and nutritional benefits, we’re providing parents with an ideal Lunchbox solution and enabling retailers to grow sales as a result.”
Half & Half Sandwich Thins are available to multiple and convenience retailers. Each pack contains six Thins with an MRSP of £1.28.