The Great Cranks Student Sandwich Challenge is designed to encourage aspiring marketeers to create the next Cranks sandwich NPD, with students from 10 UK universities invited to take part.
The winner will be awarded £500-worth of vouchers and the chance to see their sandwich in 2014.
Individuals or teams are invited to submit their designs for the sandwich filling, a breakdown of focus group feedback, market theory behind the flavour combinations and a promotional strategy. A competive pitch process will then see the winning sandwich go into production, said the firm.
Cranks said the aim of the competition is to cement the brand as the student’s sandwich brand of choice. It will be instigating a sampling campaign at target universities, encouraging students to try the products and apply to be considered as a Cranks brand ambassador – a remunerated position aimed at establishing Cranks brand awareness, competition awareness and social media engagement with their university.
Karen Wilson, marketing manager at parent company All About Food, said: "We are passionate about supporting students who show a real hunger for entering into the market. This campaign will offer students the opportunity to gain a competitive edge with tangible experience to put on their CV."
Cranks sell vegetarian sandwiches, wraps and salads in universities across Britain.