14 December, 2006
Ilapak (Hayes, Middlesex) has developed a unique flowrapper for Sonora Foods, which, for the first time, enables the company to produce high quality flowrapped packs with a six-month shelf life. Using Ilapak's VacMap flowrapper, Sonora can now produce new long-life packs at high speeds, at a lower cost than using a thermo-forming machine, according to the company. Brian Ridgway, managing director of Sonora Foods explains: "We're delighted with the result - the packs look excellent and, as they are print-registered, we can achieve a much higher quality presentation for maximum shelf impact. Customers perceive the contents of a flowrapped pack to be fresher than a thermo-formed pack, giving greater customer appeal and an important marketing advantage."