14 December, 2006
(West Sussex) has launched new packaging for Higgidy. The pies are packed in rich, dark-coloured boxes, with contrasting illustrations and copy in pink and blue. Development director and co-founder, Camilla Stephens, said: "The charming illustrations by Mark Beech animate the packaging, creating a narrative of the finest kitchen cupboard ingredients. The pies fill the individual portion boxes to capacity, and their golden baked toppings are visible through a window, designed to mirror the pie's pastry fluting."