Bakery brands star at Birmingham exhibition
16 March, 2007
Big name bakery firms including Warburtons, Allied Bakeries and Subway were among exhibitors at the Convenience Retailing Show, held in Birmingham last week.
Thousands of visitors flocked to the annual show, organised by William Reed, to check out new products and services and to network.Highlights of the show included the Sandwich & Snack Solutions area, sponsored by British Baker's sister title Bake & Take, where a series of demonstrations took place, designed to help retailers maximise profits from food to go.The line-up of companies on the stand were Cuisine de France, craft bakery Geary's, coffee company Kenco, Allied Bakeries, drinks suppliers Pro Juice, Snowshock and Infuzions and ethnic food companies Patak's and Buddha Brunch, as well as crisp company Kettle Foods. Elsewhere at the exhibition, Country Choice launched a range of smoothies and a new pizza; sandwich chain Subway was also present, targeting petrol forecourt operators with a mini-Subway model. Sandwich supplier Snacktime also exhibited.