Ambitious target set for National Doughnut Week
23 February, 2007
The Children's Trust said last week that it hoped craft bakers could raise more than £50,000 through National Doughnut Week, making it the most successful to date.
The charity aims to raise over £5 million in the coming year, through events such as National Doughnut Week, sponsored by BakeMark. The money will be spent on improved accommodation and equipment, and will help increase the number of beds for children with acquired brain injury.There are currently only 20 beds in total throughout the UK for children to receive specialist rehabilitation following a brain injury. The Trust hopes to build a new 22-bed National Centre for Children with Brain Injury. Buil-ding is due to start in the autumn."We really need bakers more than ever to help make this the most successful National Doughnut Week," said Liz Haigh-Reeve, director of fundraising. "We raised £35,000 last year and over 600 bakers took part."National Doughnut Week 2007 is running from 5-12 May. To register go to [http://www.fundraising.thechildrenstrust.org.uk/nationaldoughnutweek] or call Christopher Freeman on 020 8340 1614 or 07776 480032. l See British Baker, 2 March, 2007 for a feature on the week.