Irish firm picks up Musgrave listing
18 May, 2007
A Northern Irish bakery has extended its range with retail group Musgrave SuperValu- Centra (MSVC).
Graham's Home Bakery, based in Dromore, is to supply its 'Pick Me' brand to all of Northern Ireland's SuperValu and Centra stores. The range includes tray bakes, small cakes and muffins and it is estimated the value of the new order will initially be £250,000.Graham's has supplied MSVC and its 121 independent SuperValu and Centra stores with a variety of other products since 2003.Alistair Toal, marketing mana-ger, said the deal was an opportunity to expand the brand into SuperValu and Centra stores in the Republic of Ireland and the rest of the UK through the Budgens and Londis stores owned by the Musgrave Group. "Over the past four years our business with MSVC has grown by more than 70%, making them one of our most important customers," said Toal.