International activity

21 September, 2007
Page 14 
Anuga, the 286,000sq m international trade fair for food and beverages, is to take place in Cologne, from 13 to 17 October 2007.
It has 10 specialised trade shows under one roof, and will be hosting Anuga Bread & Bakery, Hot Beverages, which attracted 377 exhibitors and 46,851 visitors in 2005. Bakery suppliers including RHM Bread Bakeries, Bagel Nash, Mr Bagels, Walkers Shortbread, Fuerst Day Lawson and GR Wright & Sons will be exhibiting at the show, which will also incorporate Anuga Organic, an exhibition of organic goods, for the first time."We are pleased with the outcome this year," said Caroline Mattocks, export manager of Consolidated Biscuit, following Anuga Bread & Bakery, Hot Beverages 2005. "We introduced our brand in two new markets and had serious enquiries, some of which we hope will materialise in the months ahead."According to Anuga's research, 95% of exhibitors were satisfied or very satisfied with the visitors' decision-making authority. The show is open to bakers, purchasing directors, management, sales and marketing executives, as well as those involved in the procurement and installation of technical facilities and equipment. It also offers an opportunity to showcase ideas and new products to manufacturers, importers and wholesalers. Germany's key decision-makers are to attend, with 6,294 suppliers and 158,817 visitors from 156 countries visiting Anuga in 2005. It will host forums and presentation areas where new concepts will be unveiled, as well as a range of conferences and seminars.



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