FoB spins new web
14 December, 2007
The Federation of Bakers (FoB) is set to relaunch its website in a bid to reach more consumers.
"It's very important that we stay in touch with our consumers and make information easily accessible to them," Gordon Polson, director of the FoB told British Baker.From this month, the new-look site will include information about bread and the plant baking industry, as well as recipes, fact sheets and reports.Topics from nutrition to labelling, and the history of bread and how it is made are also covered on the site.The new website also features a special area, where members can keep abreast of industry issues. Polson added: "The website will be bang up to date, with the latest news on industry issues such as folic fortification and salt reduction."