Gatorade revamp

13 June, 2008
Page 18 
Brand owner PepsiCo International has got Ziggurat Brands to redesign the packaging for Gatorade for its first scale launch in the UK. The refreshed packaging has been designed to emphasise the brand's sports performance benefits.
The new design shows an athlete racing up an LED graph to demonstrate the phased introduction of Gatorade's ingredients. The label says that it contains no artificial flavours, colours or sweeteners.[]

Site Search


    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.