Sandwich firm gains a Taste4life
08 August, 2008
Food Partners has developed a new sandwich brand - Taste4life - focused on health and sophistication. The range will include more than 50 sandwiches and related products and has been launched in outlets including coffee shops and catering suppliers.
"Consumers are becoming increasingly sophisticated in their tastes and it is enjoyment and health that are driving the sandwich market most," said Liz Earl, development director for Food Partners. Baguettes, rolls, croissants, paninis and salads are all included in the range, which contains no GM ingredients.[http://www.foodpartners.co.uk]