Starbucks launches Clover Coffee in US
27 August, 2008
Starbucks will be introducing a new collection of coffee in selected stores in the US.
Clover Crafted Small Batch Coffees will arrive in 10 Seattle stores, before expanding to its Boston and San Francisco markets in the coming months.“After acquiring the Coffee Equipment Company in April 2008, we asked a small team of coffee buyers to find unique, small-lot coffees whose flavours are best highlighted using the Clover brewing system,” said Scott McMartin, director, Coffee and Tea Education.According to the statement released, the ability for Starbucks to source small batch coffees from all over the world, “is a key initiative in transforming the company”. The coffee menu will rotate on a monthly basis, but September sees the introduction of Costa Rica Agrivid, El Salvador Pacamara, Tanzania Blackburn Estate and Zambia Kasama. The new menu will only be available in stores with a Clover.