Heinz soups selected for healthy sales
05 September, 2008
Heinz has launched a five-strong range of premium soups in response to caterers' growing interest in health, well-being and nutritional quality.
The Heinz Select line features Chunky Farmhouse Vegetable, Rustic Minestrone, Hearty Mushroom, Tangy Tomato & Basil and Sweet Carrot & Coriander varieties, which are all based on leading retail varieties.The soups are available in six one-litre standing pouches and are free from MSG, artificial colours and preservatives, and also comply with the Food Standards Agency's salt guidelines. "Our choice of varieties was based on direct consumer feedback," commented Tal Drori, Heinz brand manager.[http://www.heinzsight.co.uk]