Firefly reintroduces flavoured H20s

31 October, 2008
Page 21 
Drinks company Firefly has relaunched its waters range. The tea-infused antioxidant drinks were originally launched in glass bottles, but Firefly hopes the new PET bottles will help to open up new areas of business for the firm.
Firefly Waters are available in green tea & mint, which has now been certified organic and a new white tea, pomegranate and elderflower flavour. The new drink contains half a cup of white tea from Fujian province (China), along with pomegranate and chokeberry juices. The company will soon be adding a new drink in its tonic range as well.Re-charge, a combination of pomegranate & echinacea with rose hip and ginseng, looks set to launch in early November. The new Firefly waters are available in 500g bottles in Waitrose and in a number of independent shops and cafés.RRP: £1.39 [http://www.fireflytonics.com]



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