Survey reveals coffee shops are more popular than pubs
13 November, 2008
Latte is the new lager, according to new research commissioned by Costa Coffee. The survey conducted by market research agency, Opinion Matters, revealed that coffee shops have overtaken pubs as the UK’s favourite social hang-out.
Of the people surveyed, 72% were said to prefer coffee shops to pubs for catching-up with friends and 85% chose coffee shops as their top spot to meet with friends for a chat. The survey also revealed that 47% believed coffee shops were the perfect place for a first date.“It is quite clear that UK coffee shops have become an integral part of everyday life,” commented John Derkach, managing director of Costa Coffee.Jeffrey Young, MD of strategy consultancy firm, Allegra said: “With more than 50% of the UK adult population using coffee shops at least once per month, and more than a quarter of consumers visiting at least once per week, coffee shops are now more mainstream than pubs. “These outlets are now present throughout most areas of the country and deliver comfortable ‘third space’ environments where consumers feel free to relax, socialise, eat, drink or just take some ‘me time’,” he added.