We are hoping to pull together an action group that will look at redressing some of these perceptions. As a respected member of our trade, we would value your input.The action group's primary objectives will be:1. To remind shoppers, the media, the government and opinion-formers that the independent baker has a commercial and social role in the local community that cannot be replaced by the giant multiple corporations - the latter are working to agendas set by a distant head office.2. To inspire independent bakers to maximise their involvement in the local community.Gill Brooks-LonicanChief executive National Association of Master Bakers----=== * Big Brother ===has opened a café that's cleverer than you are tinyurl.com/4jmkdr * Bread could become the next weight-loss fad tinyurl.com/3my7y7 * We could print British Baker onto toast, if we wanted to tinyurl.com/3pmj8s * "Sprouted bread" is taking off across the Atlantic tinyurl.com/4q8eky * Forget Facebook, Moon Cakes is the big social networking craze in China tinyurl.com/3skucc
Your say: letter
03 October, 2008
In recent years the craft bakery sector has come under pressure from many fronts. This has led to companies struggling and a poor perception of the industry among customers, the government and potential employees.