Part of the Brakes group, Country Choice's food-to-go concept enables retailers to prepare products, such as sandwiches and baguettes, in full view of the customer, capitalising on the trend for customer-facing serve-overs. The format can be put together off-site in around four days. Country Choice supplies everything except the freezer.
The company was also highlighting its newest creation - its Boston's coffee and American-style donut offering. The bean-to-cup coffee machines are complemented by five filled and decorated ball donuts, three decorated ring donuts and one glazed ring donut.