- Gennaro Pelliccia, taster for Costa Coffee, who has insured his taste buds for £10m (incidentally the equivalent value of half a David Beckham leg)
"We're not going to alleviate her guilt. This is something in her life. So the question for us was, how do we not trip her guilt?"
- noticed all those 'baked' crisps emerging onto the market? Jill Nykoliation, president of the advertising agency Juniper Park in charge of US crisps giant Frito-Lay's marketing, reveals why "baked" crisps were launched to target crisp-dodging women
"As soon as you open a bag up, the distinctive aroma of the Cornish pasty hits you"
- the bakery-crisps crossover continues with Sharen Parker, whose Lusty Pirate pasty-flavoured potato snacks are now selling in Tesco stores in Cornwall