In the warmest days, an army of sandwich men have been patrolling Holborn with posters, announcing the desirability of stepping aside to indulge in a cool drink. This shows how these general stores trench upon the province of the confectioner. How many confectioners with a soda fountain thought it worthwhile to draw the attention of those who were not their customers?
In the Archives
Some of our readers inform us that they have been doing a good trade during the very hot weather with their American soda fountains. We are glad to learn this, for a year or two ago, we devoted a good deal of space to up-to-date formulae for American drinks, and we strongly urged confectioners to install fountains in their shops. We pointed out that there was a danger of allowing this branch of the business to go almost exclusively into the hands of chemists.