And what better way to rewrite the cupcake recipe book than by introducing the not-so-dainty ingredient of dead animals?
"Meatloaf is a wonderful way to be creative and take risks in the kitchen. The possibilities are endless," writes bakery owner Cynthia Kallile on her website www.themeatloafbakery.com, a Chicago bakery that specialises in cupcakes made of meatloaf. And the icing on the cake - as she puts it - is mashed potatoes.
We'll let her explain the bizarre rationale in her own words. After she had the eureka moment, she realised "meatloaf could taste great AND look beautiful". "From there, I refashioned my meatloaf into bite-size loafies, savoury cupcakes and family-size pastries, each topped with a special blend of potatoes, pasta, even veggies."
Most remarkable of all, perhaps, a scan down the FAQs section on the website reveals that nobody thought to ask the question 'why, oh why, oh why?'