The croissants expand on McVitie's morning goods range, until now consisting only of waffles. They can be eaten straight from the pack, or warmed in the oven. The mini croissants have been designed to capture spend from consumers who have missed breakfast or who want a snack on-the-go.
Mike Benton, marketing controller at The McVitie's Cake Company, commented: "People are finding that their lifestyles are becoming increasingly busy and it is more difficult to find the time to eat breakfast. The launch of these mini croissants provides consumers with the perfect solution for a quick breakfast or snack on-the-go."
The products will be available from May in packs of seven and the launch will be supported by in-store promotional activity.
''RRP: £1.19 www.unitedbiscuits.co.uk''