The premium, handmade sponges are also decorated by hand. They measure 365mm x 210mm x 40mm, and come in four varieties: Passion Cake, Chocolate Cake, Ginger & Lemon Cake and Rustic Apple Cake.
Cake Squares are targeted at the foodservice sector for on-counter impact. They aim to provide a better value-for-money cake configuration, because slightly smaller portions can be cut. The company claims there is also less wastage because, unlike a traditional round cake, remaining pieces can be attractively regrouped in piles.