Marshfield focuses on impulse buys

05 June, 2009
Page 20 

Wiltshire-based Marshfield Bakery launched its new mini display box at the recent Caffè Culture show.

Containing 50 individually wrapped mini bars, the box contains a mix of 12 different varieties, including Caramel Shortbread and Traditional Flapjack through to Honeycomb Tiffin and Strawberry Shortbread.

"Cafés and shops could see the benefit of placing these on the counter-top or close to the till to tempt customers into the impulse purchase," explained sales director Ben White.

"We are trying to get the retailers to offer a 30p-each or four-for-£1 offering to tempt the multi-buy. From the feedback we have received, this seems to be working well".

www.marshfieldbakery.co.uk





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