Starbucks trials fresh food Live Well range in the UK

10 June, 2009

Starbucks is currently trialling its new Live Well range in selected UK stores. The range has been designed in response to customers’ specific requests for additional fresh food choices, said a spokesperson for the chain.

All options in the new range contain either less than 5% fat, one of your recommended five-a-day or a source of fibre.

The range comprises six new salads, including Greek Salad, British Chicken with Red Pesto Pasta Salad and Tuna & Three Bean Salad, as well as three warm breakfast options including Dry Cured Ham Crêpe, Mushroom & Tomato Crêpe and Egg Florentine with Spinach & Cheese Crêpe.

“At Starbucks, we’ve listened to our customers and we have expanded our fresh food range to reflect their needs and provide greater choice, whether they’re visiting our coffeehouses for breakfast or lunch,” said the spokesperson.

“The trial of this new range, and new in-store look, is currently under way in almost 30 Starbucks stores in the south of England, Manchester and London,” she added.

In the US, Starbucks is currently reformulating 90% of its baked goods, removing high fructose corn syrup, artificial colours and flavours. A spokesperson for Starbucks confirmed reformulation work has already been carried out in the UK.

The chain will also introduce new bakery items in the US on 30 June including double-chocolate cookies and brownies.

 





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