He said retail chains in the US and mainland Europe are looking to develop more sophisticated own-brand ranges. "Most markets are well behind the UK in terms of private-label, so the capabilities of bakeries that are highly skilled in this area are in demand internationally," he told British Baker.
"Private-label is growing rapidly in the US, and in Germany we are seeing greater segmentation with more premium own-brand products. International retailers want to replicate the sophistication of the UK and are seeking private-label specialists."
The Green Seed Group, which has nine offices in Europe, one in the US and one in Australia, has been founded from the now-defunct Food From Britain.