Brighton cake designer scoops Selfridges contract
Published:  14 August, 2009

Brighton-based cake designer Choccywoccydoodah has signed a deal to supply Selfridges' food halls across the country with a collection of stylish cakes, as well as personalised wedding and celebration cakes.

To highlight the collaboration, the company created a seaside-themed cake sculpture, inspired by sailors and mermaids, for a large display in Selfridges' Oxford Street food hall. Choccywoccydoodah will also sell its cakes in the regional Selfridges stores.

The elaborately decorated range includes a chocolate cake, a marshmallow pyramid cake and a boozy chocolate fruit & nut cake, ranging in size from 4in to 6in and in price from £24.99 to £49.99. Wedding and personalised celebration cakes are also available.

Choccywoccydoodah, which has a shop and cafe in Brighton, specialises in chocolate one-off 'sculptured fantasies', bespoke wedding cakes and chocolate gifts. Its cakes and chocolate creations also appeared in Charlie and the Chocolate Factory, directed by Tim Burton.




Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.