British Baker has sent out a free branded poster to subscribers with this issue, which can be used in your shop windows, and point-of- sale material can also be downloaded from www.bakeryinfo.co.uk/cupcake.
As part of the week, we are running a competition to find the best window display, with the chance to win two tickets to the Baking Industry Awards next year, so make sure you enter. The deadline for entries is 30 September and winning windows will appear in a future issue of British Baker. See pages 18-19 for more details.
l Are you getting involved? Splat Cooking will be holding Fantasy Cupcake courses to coincide with the week (see tinyurl.com/mh34r2). And do let us know about your National Cupcake Week activities at cupcakes@ william-reed.co.uk.