Rowe’s already supplies Tesco stores in the South West region with own-brand baked goods, but this is the first time the bakery has secured a national contract with the multiple.
The new scones, available in sultana and cheese flavours, are specially designed to naturally break into two halves, with bakers at Rowe’s formulating the recipe so that a slight crack is present in the finished product. The sultana scones are available in 650 stores nationwide and retail at £1.39 per pack, while the cheese scones are available in 400 stores and retail at £1.49.
“The Tesco Finest scones represent an entirely new venture for us in terms of having a national distribution,” said Paul Pearce, director of marketing at Rowe’s. “We use locally sourced ingredients wherever possible in all our products, coupled with traditional craft baking techniques. It’s fantastic for us to see a product that we’ve developed from scratch launched in Tesco stores nationwide.”
Tesco marketing manager Jo Wren added: “It’s great for us to be able to bring local suppliers like this into national tenders.”
WC Rowe was established in 1949 in Falmouth, Cornwall. The company has 17 outlets and also supplies Rowe’s branded and own-label products to national retailers and supermarkets throughout the UK.
The company was named Bakery Supplier of the Year in last year’s Baking Industry Awards after working closely with Sainsbury’s to develop a premium scone range under the Taste the Difference brand.