Project officer Chris Young said: “This is the chance for everyone who cares about the state of bread in Britain to add their voices to the unified cry for Real Bread that is better for us, better for our communities and better for the planet.”
Members get four issues of quarterly magazine True Loaf, a membership card offering discounts, access to the members’ area of the Real Bread Campaign website and Real Baker-e, an online community where members can find and share supportive advice, ideas and information, along with invitations to Real Bread events.
Discounts include a free eco bag, giving 10% off bread from Gail’s London bakeries, baker’s dozen loyalty cards for free loaves at The Old Farmhouse Bakery and Tigh Fuine, and discounts from bakeries such as Cinnamon Square and Cotton’s Craft Bakery.
Further benefits, tailored especially to bakeries and other businesses, such as training courses and support materials, will be added next year.
Supported by the Big Lottery Fund (which is contributing £240,000 over four years), the Real Bread Campaign encourages the increased production and consumption of Real Bread and opposes “questionable industrial substitutes”.
The scheme is being launched with a competition to find Silly Loaf Song titles such as ‘Loaf and Let Die,’ and ‘Another Little Pitta my Heart’. The winning entry received @RealBread on Twitter between 14-30 September will receive a year’s free individual membership.