Nestlé extends chunky offer

11 September, 2009
Page 30 

Nestlé Kit Kat Chunky Caramel is now available in the hospitality sector, following a retail launch earlier this summer.

The new bar is being supported by a £7m media campaign, including TV and outdoor advertising, digital, sampling and PR, all designed to target 16- to 34-year-olds, drive awareness and trial and increase category growth.

Martin Lines, marketing director, Nestlé Professional, said: "Despite the recession, consumers are still opting for affordable sweet treats. We are confident that this new product will provide caterers with a tangible means of boosting their bottom line profits."

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