Website set to cut point-of-sale design costs

25 September, 2009
Page 6 

BakeMark UK has launched a new website to help bakers reduce design and print costs for point-of-sale (POS) materials.
The company commissioned research in the artisan bakery sector, which revealed that bakers were keen for support with professional POS materials.
The new website www.mypersonalbakery.com which launches this month, enables bakers to create bespoke POS without the high costs incurred from photo shoots, design agencies and printing.
Bakers can incorporate their own messages and branding, and the POS is available from A1 to A5 size, whether it be for counter top displays or wall hanging designs.
Trials have been carried out to test the usability of the new site, which BakeMark said was "extremely positive, with 100% of respondents indicating that they would use the site again".
Bakers simply choose a template for their desired POS from over 130 different images of popular bakery items, insert their text and upload their logo. The bespoke POS is then professionally printed and posted directly to the baker.


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