Say it with a cake

23 October, 2009
Page 43 

Forget Subway's "We've got a Sub for that" and McDonald's "There's a McDonald's for everyone" marketing campaigns, currently doing the rounds. Everyone knows it's the cake baker that has the monopoly on product personalisation no matter how lunatic the customer request. The beauty of this cake lies in imagining the taut conversations that led to its making. See:

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    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.