Rowe’s set to grow Asda concessions

16 December, 2009

Cornish craft bakery chain Rowe’s has announced it is set to open a further two concessions in Asda stores in the south west.

“On the back of the success of our Rowe’s branded concession within Asda, St Austell, we are set to open two new concessions at the Asda stores in Plymouth and Falmouth,” confirmed Paul Pearce, director of marketing.

Rowe’s first concession opened in July this year, and was Asda’s first in-store savoury bakery concession. “We will be recruiting approximately 20 new staff members in total and we anticipate opening in the Plymouth and Falmouth Asda stores in the early part of 2010,” added Pearce.

“Rowe’s is delighted to be continuing to expand our partnership with Asda and we’re looking forward to working together at both new locations.”

Rowe’s has supplied breads, cakes and pastries to Asda’s in the West Country for the past 15 years. It also supplies frozen unbaked savouries nationally for both the in-store bakeries and Asda Cafés.


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