In Short

15 January, 2010
Page 6 

Food plan unveiled
Last week, the Government published its new food strategy, Food 2030, which sets out its goals for long-term food security and sustainability. One of the main aims of the strategy is for well-informed consumers to be able to choose healthy and affordable food, produced and supplied by highly skilled, profitable and resilient farming, fishing and food businesses. To view the strategy visit: www.defra.gov.uk/foodfarm/ food/strategy.

Sarnies in Sandwich
An event to celebrate the sandwich is to be held in Sandwich, Kent, in May this year. The Ultimate Sandwich will be held on Saturday 8 and Sunday 9 May, on the weekend leading up to British Sandwich Week, organised by the British Sandwich Association. Local cafés, pubs and bars in the area will be competing against each other in a bid to create the ultimate sandwich.

Wales pie PR triumph
A life-sized pie of international rugby player of the year, Shane Williams, who plays for Wales, has been named as one of the best PR campaigns of 2009 by the Chartered Institute of Public Relations. The life-sized Shane pie was launched at the Millennium Stadium in February 2009 in the week building up to the Wales vs England game in the RBS Six Nations.

Bakery helps heroes
According to website guideandgazette.co.uk, bakery staff at Caroustie's JM Bakery in Scotland raised a total of £1,215 for the charity Help for Heroes, which was set up to help the wounded in Britain's current conflicts in Iraq and Afghanistan. The money was raised through a raffle, with prizes donated by local businesses.





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