Britvic continues to up soft drink sales

27 January, 2010

Britvic has continued to grow its soft drink sales for the 12 weeks to 20 December 2009, with revenue up 11% on 2008 to £242.7 million.

Its GB carbonates division saw revenue growth of 20.1%, GB Stills revenue increased 9.6% and Britvic’s International arm saw growth of 5.1%.

However the contribution from Britvic Ireland of £48.4m for the three months to 31 December 2009 was down by 3.0% on the same period in 2008, although underlying euro revenues were down by 10.1%.

The firm also increased its volume share of the take-home market in Great Britain by a further 0.4% over the period.

The firm reported that the stills market growth had been driven by categories such as plain water and sports drinks, while carbonates growth came mainly from the cola and glucose/stimulant drinks categories.

“Shoppers in Ireland have again focused on value in the latest quarter,” according to the firm, which added that although volumes in the grocery market in the Republic of Ireland were flat, heavy discounting and promotions have pushed down its value by 12.8%.


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