Wins prompt Welsh company to grow

26 February, 2010
Page 6 

Anne's Patisserie in Flint is to expand the business in 2010, following two gold wins at last year's Great Taste Awards. Its Sticky Chocolate Pudding with Rich Belgian Chocolate Sauce achieved three-star gold, while its Sticky Date and Ginger Pudding was awarded one-star gold.

The small family-run business, owned by Anne and James Elwood, has revealed it is keen to establish links with quality farm shops, delicatessens and independent retailers across north and mid-Wales, Cheshire and the Wirral.

Anne Elwood told British Baker that she "hopes to have another 20 new clients by the end of the year".

The business began supplying homemade cakes and desserts to hotels, pubs, and restaurants in 2003, but Elwood said that its awards win prompted the firm to diversify and market its products to the retail sector.

It has already secured 10 new customers as a result of mar-keting advice from the food and drink mentoring programme offered by the Food, Fish and Market Development Division of the Welsh Assembly Govern-ment. Elwood said the advice had also given her extra confidence when approaching poten-tial retail customers.





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