In Short

26 March, 2010
Page 4 

Lunch at Waitrose

Waitrose has launched a new lunchtime range which includes open sandwiches, tear-and-share rolls and individually wrapped cakes and cookies. There is also a special-edition wrap selection and mini roll selection. The 90-strong range has been designed to offer consumers more than just a standard sandwich and a drink.

Salt confusion

Food Standards Agency research into consumer understanding of salt labelling on food has found that people are confused about the relationship between salt and sodium. The European Commission is now considering a proposal that would make it mandatory for the salt content of food products to be displayed on a front-of-pack label.

Energy focus for SIAB

At bakery show SIAB, which takes place in Verona on 22-26 May, Italian companies will display the latest equipment, with an emphasis on energy-saving ovens. Also on show will be new confectionery products, new counter displays to encourage shoppers to buy, smaller footprint machinery designed for front-of-shop takeaway and larger production machines aimed at the industrial sector.

Britivic's green move

Leading soft drinks company Britvic has announced its spring water brand Drench will be the first British drinks brand to use UK-sourced post consumer recycled plastic in its bottles.

British wheat demo

Delegates from countries, including the Netherlands, Spain and Morocco, with a total potential wheat export market of 28m tonnes, were given a hands-on demonstration of the versatility of British wheats at this month's International Bread Baking Workshop, organised by British Cereal Exports (BCE)





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