Starbucks drives in new motorway outlet concept

26 March, 2010
Page 10 

Road-users will soon find it easier to pick up a coffee and a pastry after Starbucks revealed plans to open nearly 60 new outlets at motorway service stations and petrol forecourts.

The company, which has 661 outlets in the UK, has signed a licensing deal with forecourt operator Euro Garages to open 30 new-concept 'drive-through' coffee shops by 2013. The coffee chain has also announced that it will open 29 stores at Welcome Break motorway service stations over the next 16 months.

The first drive-through store opened earlier this month in Deeside, North Wales, after the concept was piloted successfully in Cardiff. The store features a conventional sit-down Starbucks store and a drive-through facility, where customers drive up to a touchscreen terminal to place their order, before collecting it at a service window. Euro Garages finance director Martin Ashcroft said: "Alongside coffee, freshly baked goods will be a crucial part of our offering to customers at our drive-through stores."

The deal with Welcome Break marks Starbucks' first foray into motorway service stations, with the brand replacing Welcome Break's Coffee Primo own-brand stores.

The first sites to be revamped will be at Oxford Services on the M40 and Hopwood Park on the M42 these will open by the end of March or early April.





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