In Short

23 April, 2010
Page 6 

Tromp sales office

Dutch-based bakery equipment manufacturer Tromp has opened a sales office to serve the baking industry in the UK and Ireland, and has appointed Robert Done as general sales manager. Turnkey systems and equipment from the three firms in the group will be marketed from the new office Tromp Bakery Equipment, and Vanderpol and Den Boer baking systems. As well as running his own bakery, Done has previously worked in capital equipment sales with Rondo, JBS and Autobake.

Sandwich week nears

British Sandwich Week, running from 9-15 May, is dedicated to the importance of one of Britain's greatest food inventions. Retailers and caterers will celebrate with their own promotions and new product launches and the results of the annual British Sandwich Industry Awards The Sammies will be announced on Thursday 13 May.

Biscuits for breakfast

Capital FM radio presenters Johnny Vaughan and Lisa Snowdon are fronting a new £3m marketing campaign to promote Kraft's new Belvita Breakfast brand a range of biscuits targeting the breakfast market. The marketing campaign, which launched this month, features TV ads aimed at the brand's core market of 25-35-year-old women, as well as print ads, retail promotions and sampling.

Talented Kingsmill

Kingsmill has partnered up with entertainment show Britain's Got Talent to launch an on-pack promotion this month, offering consumers the chance to win a range of prizes, including tickets to the live show and a live tour. The promotion will run across sub-brands, including Kingsmill Great Everyday White, Tasty Wholemeal and Love to Toast.





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