Tasties lands Welsh Tesco deal

25 May, 2010

Flintshire firm Tasties has landed a deal to supply Tesco’s 13 stores in North Wales with a new range of sandwiches.

The Sandycroft-based sandwich manufacturer has developed a Welsh range including Welsh Lamb and Mint Sauce, Cadog Ploughman’s with Welsh Ale Chutney, and Welsh Rarebit with Sautéed Leeks.

The firm said that if the products proved successful in North Wales, it planned to roll out the range in Mid and South Wales and the border stores. It also supplies a range of retail outlets, as well as schools and colleges in North Wales and the north west and its sandwiches are available at airports throughout the UK.

Tasties will bolt on its Welsh range of products to its standard range, so that it can offer them to schools and colleges in the north west of England as well as its other Welsh customers, said managing director Richard Brown.

“I think this is a great opportunity to get some locally made product into our stores, which our customers are telling us they want more of,” commented Mark Grant, Tesco’s senior buying manager for Wales.

“A lot of people talk about food miles and the benefits of local sourcing and our customers want to relate to the shops as local stores. They want to buy products they can recognise from local producers and it’s important that we provide as many Welsh products in our Welsh stores as possible.”

Tasties has grown significantly since the firm was bought by the Brown Family in 1992, with production increasing from 800 sandwiches a day to 30,000.





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