World Cup hits Northern Foods’ bakery sales

14 July, 2010

Bakery sales at Northern Foods dipped 5.6% in the first quarter of the year, after promotions were put on hold during the World Cup.

Figures released by the food group show like-for-like bakery sales in the 12 weeks to 3 July suffered in the run-up to the tournament.

The company said that normal promotional activity would continue in Q2 and that margins remained strong. It added: “Our major investment in new automated technology within Fox’s Biscuits is progressing well and this programme is expected to complete early in our 2011/12 financial year.”

Chilled like-for-like sales were up 14.3%, with sandwiches and salads continuing to perform strongly, while overall comparable sales were down 1.6% in the quarter, compared with a drop of 1.8% in the previous three months.

Stefan Barden, Northern Foods chief executive, said: “We expect to see continued challenging trading conditions. We are focused on a range of initiatives to enhance the competitive position of the group and to drive growth, with increased investment in brands, talent and technology in the first half-year. With a strong financial position, Northern Foods remains well-positioned going forward.”






Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.