Co Armagh pie firm steps up UK listings

16 July, 2010
Page 10 

Braeside Country Pies has announced its first listings in the UK multiple and independent retail sector, and is seeking to expand its UK business further.

The Northern Irish firm, based in Co Armagh, recently secured a distribution deal with Cambridge-based Fordham Fine Foods and Devon Cakes of Ottery St Mary. "We already have a well-established business throughout Ireland, but felt there was a lot of potential for the company to broaden its reach into the wider UK market and we are delighted to be taking those first steps," commented Jeff Lee, MD of Braeside Country Pies.

Lee said that since its success with Fordham, which started distributing its products in April, the business has had more confidence to seek additional business in the UK and has since secured distribution with Devon Cakes. "We are already in talks with a number of other potential distributors and look forward to seeing our business continue to grow," he added.

Fordham Fine Foods distributes its Christine's Farmhouse Bakery Swiss Rolls as well as assorted cake selections.





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