David Bennett of The Sunshine Bakery in North Allerton, Leeds, has been inundated with media requests after scooping the title of Cupcake Champion of Great Britain. "I've been on TV, radio, newspapers the full spectrum," he said. "After we appeared on our local evening news on Tuesday, that pushed sales up big-time. I've had to work extra hours to keep up with demand. It's been the best competition ever, and I've already got an idea for next year's entry."
The week itself, which took place on 13-19 September, was a runaway success on social media websites, and was the second most tweeted subject on Twitter for two days running.
Read the full review of National Cupcake Week: