In Short

08 October, 2010
Page 4 

Phat into foodservice

Pasty van franchise operation Phat Pasty is launching a range of branded frozen pasties into the foodservice sector for the first time. The firm currently delivers to workplaces across the country, but is targeting its new bake-in-a-bag range at any outlets with the facility to bake-off, such as the catering and hospitality sector.

Northern reorganises

Northern Foods' bakery division saw like-for-like sales increase by more than 10% in its second quarter. The firm also announced a new organisational structure in a bid to streamline the business and achieve cost savings. Its current three divisions: Bakery, Chilled and Frozen, will become two: Branded and Chilled.

Costa launches TV ad

Costa Coffee's first-ever venture into TV advertising, launched on 7 October, features a room full of monkeys trying to make a cup of coffee, which descends into chaos. It ends with a Costa barista expertly hand-making a cup of coffee.

Supporting press activity will run in national newspapers featuring headlines stating that 'not all coffee is made equal'.

Moseley to head FDF

Jim Moseley, MD of General Mills UK, Ireland and the Nordic markets, has been elected president of the Food and Drink Federation. His term will start on 1 January 2011.





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