Fox's makes crisp move on Rocky

08 October, 2010
Page 18 

Fox's Biscuits has added a new biscuit bar to its Rocky range. The new Rocky Crispy Crunch has been described by the firm as a "rugged and textured biscuit bar", which is covered in milk chocolate and contains wafer and biscuits bits.

It joins Rocky Chocolate and Rocky Caramel in a bid to drive further growth in the chocolate biscuit bar (CBB) sector.

According to Fox's CBBs command the largest share of the sweet biscuit market at 26% (Nielsen MAT to w/e 12.06.10).

Rachel Moffatt, brands sector director for Fox's, added: "Following its highly successful relaunch last year, the current Rocky portfolio continues to grow in popularity, up 6.5% Nielsen MAT to w/e 12.06.10, whichhas led to the development of Rocky Crispy Crunch." The launch will be supported by in-store media, price promotions and PR activity.

Site Search


    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.