Warburtons to launch eight gluten-free products

27 November, 2010

Warburtons is set to launch an eight-strong gluten-free bakery range, having revealed in October that the brand would move into the gluten-free market.

The new range will be rolled out in January and will comprise white and brown loaves and sub-rolls, crumpets and teacakes.

The firm has spent four years working on the lines, and spent £3m on a dedicated gluten-free site in Newcastle, according to The Grocer. Warburtons has said it will be targeting both coeliacs and those opting for gluten-free products as part of a lifestyle choice.

Warburtons is the first major bread brand to launch a gluten-free range. It follows the success of gluten-free bread brand Genius, which launched exclusively in Tesco at the end of April 2009, and is now stocked in all major UK supermarkets.

>>Warburtons in free-from move

>>Warburtons director switches to Genius as gluten-free sector hots up

Site Search


    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.