Warburtons to launch eight gluten-free products

27 November, 2010

Warburtons is set to launch an eight-strong gluten-free bakery range, having revealed in October that the brand would move into the gluten-free market.

The new range will be rolled out in January and will comprise white and brown loaves and sub-rolls, crumpets and teacakes.

The firm has spent four years working on the lines, and spent £3m on a dedicated gluten-free site in Newcastle, according to The Grocer. Warburtons has said it will be targeting both coeliacs and those opting for gluten-free products as part of a lifestyle choice.

Warburtons is the first major bread brand to launch a gluten-free range. It follows the success of gluten-free bread brand Genius, which launched exclusively in Tesco at the end of April 2009, and is now stocked in all major UK supermarkets.

>>Warburtons in free-from move

>>Warburtons director switches to Genius as gluten-free sector hots up





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